Seoul Eats
Restaurant Reviews, Food News, and other tomfoolery.



Snack Food/ Desserts

September 24, 2009

Korean sandwiches take another turn for the worse

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Written by: Daniel
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Having waxed somewhat lyrically about sandwiches before, which included an article on this very site about the dreaded ‘Korean Toast’, I feel compelled to mention my most recent sandwich related discovery (read nightmare).

As if romanising ‘Flakes’ with a ‘ㅎ’ isn’t bad enough, Post, the producer of breakfast cereals in Korea, have decided that they are qualified to offer advice on how to make sandwiches. It is common practice on many products nowadays to offer a serving suggestion, but surely cereal is exempt from this, isn’t it? I mean how many ways can you eat cereal, at least how many ways that are a legitimate attempt to eat a filling breakfast? Cornflake and jam tarts, however delicious, are not a legitimate attempt and neither are rice crispy cakes.

One morning recently, as I was eating a bowl of cereal, I happened to glance at the back of the box. There was a huge picture of a toasted sandwich that contained peanut butter, bananas and almond cereal, all drizzled in honey. The funniest part of this monstrous, sandwichy nightmare is the attempt to legitimise this abomination of a sandwich by sitting it on a sprig of lettuce.

Will Koreans never learn.

Please leave the sandwich alone, the Earl would be so upset, even if Elvis wouldn’t.



About the Author

Daniel
Daniel Gray is a Korean adoptee that returned to Korean in 2005 because he wanted to try and find his birth mother and to learn about Korean culture. He started a restaurant review blog in 2007, www.seouleats.com, that became a local and international hit. He and his blog has been featured in the New York Times, Monocle Magazine, The Kimchi Chronicles, Bizarre Foods, Rudy Maxa, Olive Magazine, Euronews and much more. He now is a partner at O’ngo Food Communications (www.ongofood.com), which is a culinary tourism and consulting company that offers Korean cooking classes and restaurant tours to travelers. Their food tours and cooking classes are ranked as one of the top attractions in Seoul according to tripadvisor.




 
 

 

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13 Comments


  1. Tamar1973

    When I was a little girl, my grandmother would mix cornflakes in smooth peanut butter and put it on apple slices. It was the only way she could get me to eat apples. LOL!
    Besides don't the Korean egg sandwiches include sprinkled brown sugar? Cereal might be a nutritional step up.


  2. fatman

    fatman thinks your views are unnecessarily narrow. flakes enhance many things, including patbingsu, pb sandwiches, and scrambled eggs. And before you get preachy, fatman's dear mother eats peanut butter on her scrambled eggs (sans flakes), so put that in your pipe and smoke it.
    p.s. There are only two possible ways to write "flakes" in hangeul, and starting it with a ㅎ doesn't seem a particularly high-falutin' choice. ㆄ would have been much more hoity-toity.


  3. ZenKimchi

    Now they're learning to make sandwiches by watching "The Breakfast Club."


  4. seoulfoodyo

    pb, bananas, cereal, and honey? how can that possibly be bad?


  5. Carol

    i have to say that *dry breakfast cereal* on top of *bread* is an insult to the entire breakfast food industry. wtf!? and on lettuce?
    ~ carol, who has been dining on cinnamon toast crunch!


  6. Fatman

    but the breakfast cereal isn't on top of dry bread. it's on top of moist peanut butter. with honey. and the lettuce doesn't strike us as part of the entree.
    incidentally, *somebody* (cough, cough, http://www.fatmanseoul.com) has actually covered the whole new donut lineup from dunkin'


  7. Daniel Gray

    Damn Rob, you really got a rise out of people with your post.

    Kimchi Donuts! WTF

    Carol…did you happen to rent some DVDs from the International DVD shop? I guess, I should take them back sometime^^


  8. Carol

    ummm… oops (re DVDs) yes can you return them? just drop them in the box and run away (they're closed in the mornings) THANKS!


  9. fatman

    it's not a doughnut, its a Korean-style croquette. Same thing you find at all the bakeries. If you go to our site ( hint – http://www.fatmanseoul.com – hint!) you can read about it.


  10. Anonymous

    This is similar to when Asian food is Westernized (aka chicken with soy sauce= Oriental). Or another example is when tofu is used as a substitute for cream in dessert recipes. Disgusting. I love tofu but not when it's cooked "Western" style. And those Asian-Western fusion restaurants? Don't even get me started. They're weird, mutant versions of authentic Asian cooking catering to people who can't handle the real deal.


  11. Torm

    The sandwich has always been the kind of thing you can put whatever the hell you want into and get away with it, so I don't see the point of pretending like there's some violation going on here.

    There's nothing wrong with a peanut butter and banana sandwich. It's always been my favourite sandwich. Adding cereal to it doesn't strike me as particularly unusual.

    Anyway, I can also remember whacky recipes on the back of cereal boxes when I was a kid so I pretty much disagree with this entire post. I shall make this glorious sandwich, and 맛있게 devour it and there's nothing you can do to stop me.


  12. Travis

    The "westernization" of Asian dishes fell out of favour in Australia, well over a decade ago. As did making food from the backs of cereal boxes and using products like spam or canned pineapple.
    Fresh and authentic ingredients are the cry of today.
    I hope the use of traditional and authentic ingredients in foreign dishes become more wide spread in Korea.



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