Wednesday, October 27, 2010

Overpriced Korean Food, Small Servings, but Thanks for the Corn

Corn, Sweet Potato, and Edamane at Bulgogi Brothers Restaurant in Seoul
Bulgogi Brothers is a franchise Korean restaurant. It seems almost like a westerner decided to make a Korean restaurant "foreigner friendly." It's not awful, it's fine and I think it would work overseas. I could see Bulgogi Brothers do for Korean food what P.F. Chang did for Chinese-franchise it.

There is just one problem: they are in Korea. The food is alright, but not totally authentic and it seems a bit overpriced for what you get. The banchan (side-dishes) lack freshness and punch. The styling is quite nice though and I would take some of my "not-so-adventurous" guests there.

The bulgogi is pretty good though, but not as good as Sariwon or Woo Lae Oak. Also, on top of that, the prices are marked up 20% from regular Korean food prices. A Cheongukjang (a rich, fermented soybean stew) was 8,000 won and I believe the bibimbap was as well. The problem was not with the prices, but the lack of quality. I got a half bowl of cheongukjang that wasn't very flavorful. Again, it's one of those places that look very nice, but can't deliver food to match.

Oh, did I mention that the styling of the place is good? It is. Oh, and they have comfortable chairs and a catchy name. Hmmm...(my writing teacher always told me to end on a positive note) Oh, they give you corn, with edamane, and sweet potatoes as a starter. It was a very nice touch.

Bulgogi Brothers
Locations throughout Seoul

Kimchi and Pork Stew which came late and by the time it finished cooking everyone else had finished eating at Bulgogi Brothers Restaurant in Seoul

Blase Banchan at Bulgogi Brothers Restaurant in Seoul (the pumpkin was good)
Bibimbap with dried bulgogi!  at Bulgogi Brothers Restaurant in Seoul
My Sad Half Bowl of Cheongukjang at Bulgogi Brothers Restaurant in Seoul