Reve Bakery: Have Heart. Your bread is good, so people will come...if you do some marketing

Wednesday, July 29, 2015


There is this little bakery I go to by my home and they have good bread. It's a little mom and pop shop which a young couple. I often see their daughter in there with them. 

They make organic bread and good bread I must add but there is always a gloomy atmosphere even though the setting is bright. I overheard that business isn't going very well and the couple is a bit stressed. They keep adding things to the menu when they should simply focus and do a bit of marketing. Oh, and being positive and friendly will make people want to visit more often. 

Food businesses take time. Especially in a country that is crowded with eateries. This couple has a product that is unique, well-made and what can't easily be replicated at home. 

I suggested to them to be proactive in marketing but there is a strong distrust of bloggers in Korea. I say they should simply look at numbers. If you invite a local blogger that gets 1,000 visits a day that is 30,000 visitors a month. Free bread or drinks is worth it. To pay a blogger 100,000 won ($100 usd) to have them visit is much cheaper than traditional media or newspaper. For paid bloggers I try to get people in the 1500-2000 visits a day and then I leverage other social media like Twitter or Instagram. I figure if two people come in I can make my money back. 

Anyway, if you are in Gwangmyeong come visit Reve Bakery. No, I am not getting paid for this. I am just trying to keep them around because my family likes the bread. 

Reve Bakery
350-14 Gwangmyeong-dong, Gwangmyeong-si, Gyeonggi-do
http://goo.gl/maps/TluEL


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