Seoul Taco Bell Relaunch Story in the Washington Post

Taco Bell in Seoul

In the Washington Post there is a story on the Seoul Taco Bell Relaunch by Chico Harlan. It’s a well researched article with interviews with the CEO of the new Taco Bell: Shin Sang Yong of M2G Ltd. who says:

“people are ready for something new. They’ve had 20 years of pizza and hamburgers.” Shin envisions opening 30 South Korean franchises in the next three years. One hundred in the next six. Right now, Seoul has about 30 Mexican and Tex-Mex restaurants.

I just hope he doesn’t expand too fast, because I think Taco Bell works in Itaewon, but I don’t think it would work in- let’s say- Nowon (way up north east). The article hits on the food trends in Seoul and mentions Omer of Sultan Kebap and Suji Park of Suji’s Restaurant.

Go here for the full article:

Daniel Gray

Daniel Gray is a Korean adoptee and entrepreneur that returned to Korean in 2005 because he wanted to try and find his birth mother and to learn about Korean culture. He started a restaurant review blog in 2007,, that became a local and international hit. He and his blog has been featured in the New York Times, Monocle Magazine, The Kimchi Chronicles, Bizarre Foods, Rudy Maxa, Olive Magazine, Euronews and much more. He now is a partner at O’ngo Food Communications (, which is a culinary tourism and consulting company that offers Korean cooking classes and restaurant tours to travelers. In 2013, he started Brew 3.14 Pizza Pub. His food tours, cooking classes, and restaurant are ranked as some of the top attractions in Seoul according to the website tripadvisor. He lives in Korea with his wife.

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  • Anonymous

    Em, why all the hating on Nowon. I'm here as well as tons of other foreign teachers who work in Eunhaeng saguri, with tons of hagwons, who would eat it… Also, I've seen it expand so much in the past year, which kebab places, burger chains and many sandwich shops doing well. I think Koreans would try it, and like it, if given a chance. If not I will go there enough, trust me. So don't listen taco bell, come to Nowon soon :)

  • Daniel Gray

    Dear Anonymous,

    Really? I know an amazing Korean ribs place there and a grilled fish place. I didn't know about kebab. I'll go back and check it out.



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