In the article, you can actually see what Fatmanseoul looks like.
[PEOPLE] Foreign Powerbloggers as Korean Food Missionaries
There is a fever for the ‘globalization of Korean food.’ Not only government organizations such as The Ministry for Food, Agriculture, Forestry and Fisheries (MIFAFF) and the Korea Tourism Organization, but also major companies in the food industry are taking action for the globalization of Korean food. The first lady Yoon-ok Kim appeared on the American news channel CNN and gave cooking demonstration of Korean food last October. The Korea Trade-Investment Promotion Agency (KOTRA) plans to accelerate the effort on the globalization of Korean food through the International Food Industry Exhibition in Seoul from May 12th through May 15th. Among the efforts for the globalization of Korean food, there are 3 foreign bloggers who draw thousands of daily visitors to their blogs focused on just that. Joe McPherson (36) of ZenKimchi (www.zenkimchi.com), Daniel Gray (31) of Seoul Eats (www.seouleats.com), and Jennifer Flinn (30) of Fatman Seoul (www.fatmanseoul.com). Self-claimed as ‘The Three Musketeers of Korean food blogging,’ they review restaurants, introduce Korean food culture, and share high quality critiques on culture through their stand-out blogs.
If you type in the words ‘Seoul Korean food’ on the English search engine Google, these sites will appear on the first page. It’s not an overstatement to say that these three blogs are the easiest to reach for information on Korean food in English. I met with the three powerbloggers and heard about their lives in Korea, love for Korean food, and harsh criticisms on the globalization of Korean food.