I don't know how my buddy Robyn over at Serious Eats finds all this cool stuff, but I'm glad that she does. Here is a video with rappers dressed up as kimbap telling everyone how awesome it is. I especially love the part when they are in Kwangjang Market having narcotic kimbap (mayak kimbap).
Daniel Gray is a Korean-American Adoptee that returned to Korea in 2005 to rediscover his roots. He is a Korean food expert that has appeared on Bizarre Foods, Parts Unknown with Anthony Bourdain and more. He is the president of Delectable Travels and owns two restaurants: Brew 3.14 and Brew 3.15 in Seoul.