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Showing posts with the label avocados

Why Avocado Toast and Other Western Food Trends Have not Come to korea

Avocado Toast in Korea So trying to predict the next new food trend is like trying to figure out what the next world-hit, k-pop song is going to be. It seems impossible...sorta because there are certain variables that should be considered. Avocados are like mangosteens are like limes are like dragonfruit, blueberries, aged beef, dry red wine, IPAs, coffee beans and bananas. They start out as new things that many Koreans don't know much about but will buy based on value and appearances. They are thought to be exotic, premium and healthy. So many foods become food hits each year such as quinoa, teff, fava beans, black garlic, etc. Each item becomes a craze and then is incorporated into different foods to add value such as adding green tea to pork belly, moon pies, seaweed, ice cream, shaved ice and much more. Then the food fad is gone because the food was not really understood for what it was. For example, let's look at avocados and mangosteens. The outside shell makes i...