Corn, Sweet Potato, and Edamane at Bulgogi Brothers Restaurant in Seoul Bulgogi Brothers is a franchise Korean restaurant. It seems almost like a westerner decided to make a Korean restaurant "foreigner friendly." It's not awful, it's fine and I think it would work overseas. I could see Bulgogi Brothers do for Korean food what P.F. Chang did for Chinese-franchise it. There is just one problem: they are in Korea. The food is alright, but not totally authentic and it seems a bit overpriced for what you get. The banchan (side-dishes) lack freshness and punch. The styling is quite nice though and I would take some of my "not-so-adventurous" guests there. The bulgogi is pretty good though, but not as good as Sariwon or Woo Lae Oak. Also, on top of that, the prices are marked up 20% from regular Korean food prices. A Cheongukjang (a rich, fermented soybean stew) was 8,000 won and I believe the bibimbap was as well. The problem was not with the prices, but t...