Exclusive: International Chefs and Journalists at Korea's Farming Co-op Supermarket

When you have famous international chefs and journalists in Korea's largest and most popular farming co-operative, what do you get? Lots of "ooohs" and "aaaahs." Seoul Gourmet 2010 is in the full swing of things and it is going very smoothly. The first official outing was an press exclusive showing of Hanaro Market in the southern part of Seoul. Hanaro has a strict policy of no press. I've tried to take pictures there before and I was asked (politely) to delete the pictures. Chefs Carlo Cracco, Sang-Hoon Degeimbre, Luigi biasetto, and Fernando del Cerro were in the market checking the quality of the ingredients. Many international journalists including people from El Mundo, Travel and Leisure, and the Huffington Post were in attendance. It was a great first outing.

Journalists and Chefs at Hanaro Mart in Southern Seoul

A Search for Ingredients at Hanaro Mart in Southern Seoul

Acclaimed Italian Confetioner Luigi Biasetto (far right) and his Sous-chef at Hanaro Mart in Southern Seoul

Chef Yim Jung-shik from Jungshikdang at Hanaro Mart in Southern Seoul

Korean Red Ginseng Valued at $300.00 at Hanaro Mart in Southern Seoul

Ginseng at Hanaro Mart in Southern Seoul

Knife Fish at Hanaro Mart in Southern Seoul

Skate at Hanaro Mart in Southern Seoul

Chef Carlo Cracco (left) checking out seafood at Hanaro Mart in Southern Seoul

School of Fish at Hanaro Mart in Southern Seoul

Kimchi at Hanaro Mart in Southern Seoul

Kimchi and pork dumplings at Hanaro Mart in Southern Seoul

Kimchi Stuffed Dumplings at Hanaro Mart in Southern Seoul

Hotteok (Caramel Peanut Pan-fried Donut) at Hanaro Mart in Southern Seoul

Doraji at Hanaro Mart in Southern Seoul

Hanaro Mart in Southern Seoul