Seoul Eats

Everyone loves ice cream (and gelato), however, the definition of what ice cream is or what would be relative equivalents might differ in the eyes of Koreans. Since 2013, sales of ice cream market size has decreased from 1.6 Billion USD to 910.9 million USD due to increased competition from shaved ice stores, juice shops and cafes. All these sell what would be considered "ice cream equivalents." Subsequently, sales of ice cream have suffered as well dropping from 850 million USD in 2014 to 810 million USD in 2016 ( Food Industry Statistics , Nielsen Korea). However, ice cream is not suffering an irreversible downtrend. The largest competitor for the last few years have been the popularity of the snow shaved ice chain Sulbing. In 2013 they had only 33 stores in Korea but in 2014 this number exploded to 482 in 2014. However in 2015 they only added 8 more stores ( Joeilbo News ). I have personally seen a number of these stores close in the last year in prominent areas. In c

Chocolate Croissant For a society whose staple food is rice, the consumption of bread has grown exponentially in the last 25 years. The leading bakery corporation, the SPC group has seen their Paris Baguette franchises grow from 3 in 1988 to 1400 in 2005 to 3316 in 2015 (Hankyung News 2015). The per person consumption of flour foods has dramatically increased from 11.5 kg per person per year in 1965 to 33.7 kg per person per year in 2015 (avg. 32.8 kg). While in the past flour was mainly used for noodles, batters and dumplings; these days bread and pastries have become increasingly popular. In 2015-2016, it has been all about the full-fat, cream filled breads. This started from the “kopan” bread which is a red bean and cream filled sweet roll. This style of rich cream has since moved to choux, donuts and rolled cakes. Koreans tend to like more of a less-sweet, milk-taste cream but currently green tea flavor has come back into fad. Also, the cream craze has since grown to includ