In Korea, the food keywords are: organic 유기, local 국산, and sustainable 자속가능성. Organic grocery stores were a novelty a few years ago are now everywhere. Even large department stores have a section dedicated to organic, local, and sustainable foods. Koreans are more curious about the sourcing and the means of production of foods these days. You’ll see more Koreans reading labels at the grocery stores and reading up on brands on the Internet. Koreans will scrutinize what sort of oil is used, if there are artificial flavoring agents and if GMO ingredients are used. Consumers are smarter now and want better ingredients that are produced in a healthy fashion. Just offering “bigger” or adding the moniker “Well-Being” to the label is not enough. There is an emphasis on farms as people want to know the farming practices and there is more pressure on farmers to go pesticide free. Over in Yangpyeong country, local government is supporting farmers by helping them become organic farmers and ...