This article was commissioned by  http://host.fieramilano.it/en/korean-food-trend  Which I will be attending in October in Milano, Italy as a presenter.  Thanks, Host Fiera milano! #스타셰프 =Star Chef Korean food = #trend William Drew, at the Asia's 50 Best Restaurant event in Singapore hiply answered his thoughts on Korean food, “hashtag trend.” He further expounded, “Korean food is getting popular around the world even in places where there isn’t a large Korean population." As the world is discovering Korean flavors, social and economic trends are changing the food landscape in Korea. Here are some of the other keywords and concepts popular right now in Korea. #배달에프 = delivery app #배달에프 = delivery app A recent survey reported that only 7% of Koreans cook at home. Busy schedules dictate that families don't have time to eat together these days. With 70% of the population with smartphones, many are turning to delivery services for their food (WSJ July 2014). #먹...

Chez Simon in Samcheongdong, Seoul Back before Samcheongdong became the date hotspot, the street was famous for restaurants. These days the trend seems to be on turn and burn establishments and too, too many cafes. My favorite bouillabaisse went defunct and became another cafe. Just when I thought all was lost, I happened to find Chez Simon. For years they have been turning out great homemade cuisine in a 20 seat, reservation-only restaurant. Chez Simon's menu changes regularly depending on local ingredients that are available. The secret to the restaurant's success is the ability of the chef to transform these ingredients into works of art. Each plate is adorned with mini fireworks of flavor. The crispy ravioli first course was served over tomato and bean sauce, accented with oregano. The potato foam soup was frothy like a perfect cappuccino. The pasta was cooked al dente and the anchovy, mushroom sauce was just right. My steak was cooked medium rare- the outside crispy a...

Each Meal at Star Chef starts out with a bowl of broccoli with bits of caramelly garlic. The radiant green will prepare your eyes and stomach for the feast ahead. Star Chef is a place I go to to indulge in gastronomic wonders. I mean the menu hasn't changed in a long time, but it's nice to know that you can get great food in the city. The wine menu is something that needs some work. There aren't many exceptional bottles on the menu. Since we were going to have the whole trout tonight, we first went with a reisling. It really couldn't hold up to the spice. I recommend a cocktail or a beer instead. The wine is what it is. Here is the mushroom and beef salad. It is a humongous salad- easily enough to feed two people till they are full. The slightly citrus and creamy notes of the dressing paired well with the savory, grilled morsels of beef. The mushrooms added a earthy note too the dish. The whole cloves of roasted garlic really stand out here. There was one slight problem...