Last month when reporter Anne Devineaux came to Seoul and asked for advice on Korean food I was ecstatic to help. I made a few recommendations (but not all of them) and I think she did a great job on her report on the state of Korean food. Here is the story. You can see the video report on their website (link below). I was especially happy since she wanted to interview my good friend and business partner, Jia Choi. The South Koreans are keen for the world to develop a taste for their country, and they’re using food to do it. Now there are culinary tours for overseas visitors in Seoul. It is designed to shine the spotlight on South Korean cuisine, which to many western eyes is something of a mystery compared to that in neighbouring Japan or China. Jia Choi is a Korean food expert who organises them. “In western culture, you have appetizers, and then main and then dessert,” she explained, “but in Korea, we just serve all everything in one table, and you design your meal. So...