It is all the rage these days and I am trying to figure out why. I mean they do have a savory, sweet flavor with a more of a buttery taste than honey. I guess that could be it. I mean it does taste a bit like Outback's Honey butter. Maybe it's nostalgia or something but these little guys are all sold out everywhere. Convenience stores are putting out signs that say, "we don't have them" to stop having to answer the question if they do.
I guess Korea just likes food fads and the mad dash to get them. I mean look at Churros and softserve ice cream.